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The Best Moisturizers of 2025
Latest update: December 16, 2024
For Hydrated and Glowing Skin All Year Round
Moisturizing your skin should be one of the most essential steps in your daily skincare routine. But it can be a step that is too-often missed by many. What some may not realize is that moisturizing our skin can make a huge difference in the appearance and feel of our skin, especially as we age.
Why is using a moisturizer every day so important?
Our skin basically functions as a barrier to protect the tissue that lies beneath it from environmental stressors, chemicals, infection, and dehydration. If this function is disturbed, it may result in skin that acts out.
5 BEST MOISTURIZERS OF 2025
1. Hydrating Face Moisturizer
by BeautyLux [1]
PROS
CONS
Long-lasting, lightweight hydration
Reduces the appearance of fine lines
Formulated with premium natural ingredients
Free of sulfates, parabens, and silicones
Suitable for all skin types
Water-based non greasy formula
USA-made with 90 day money back guarantee
Only sold online
High demand causes it to sell out sometimes
The Bottom Line
This ultra-hydrating formula by BeautyLux is our number one choice for the best hydrating moisturizer in 2025. It’s packed with ultra-hydrating ingredients like hyaluronic acid, with added vitamins and antioxidants to help smooth the appearance of fine lines and wrinkles. It features a delicious-smelling formula and a lightweight texture, making it perfect for daily use for suitable for all skin types. It's vegan formula was superior in value and customer reviews, and many reported that it left their skin feeling silky smooth and looking radiant.
BeautyLux focuses on high-end formulations that are natural, vegan, cruelty-free, and always free from sulfates, parabens, and silicones. Their products are manufactured in the USA and ranked highest for their generous money-back guarantee and excellent customer service.
GRADE
A+
2. The Cream
by Augustinus Bader
PROS
CONS
Provides deep hydration
Supports the skin barrier
Contains vitamin A and C
Replenishes the complexion
Price
Consistency is very thick
This cream provides good hydration and helps to boost the appearance of the skin thanks to its potent ingredients. However, the price of this product may be cause for some hesitation for some consumers. The consistency of this cream is quite thick which may result in a heavier-weight feeling on the skin.
GRADE
B+
3. Water Drench Hyaluronic Acid Moisturizer
by Peter Thomas Roth
PROS
CONS
Lightweight texture
Contains hyaluronic acid
Formulated with ingredients that are not vegan
Might not provide sufficient hydration for dry or aging skin
May be better suited for oily skin types only
Although this product helps to improve hydration for some skin types, it’s major drawback is that it is too lightweight for those with dry, aging, or mature skin.
GRADE
B
4. NAELI Facial Moisturizer with SPF 30
by NAELI
PROS
CONS
Contains SPF
Formulated with nourishing hydrolyzed oat protein
Helps to improve skin texture and feel
Plumps the appearance of skin
Cruelty-free
Not suitable for vegans
No Vitamin E
No Money-Back Guarantee
This is a solid choice for a daily moisturizer, especially as it has added SPF to provide a degree of sun protection. It is formulated with a host of nourishing ingredients like vitamins and antioxidants that help to enhance the appearance and feel of the skin.
GRADE
C+
5. TULA Skin Care 24-7 Moisture Hydrating Day and Night Cream
by TULA
PROS
CONS
Contains nourishing probiotics
May help reduce the appearance of fine lines and wrinkles
Made with watermelon fruit extract to boost hydration
Clean ingredients
Cruelty-free
May not suit all skin types
This cream is packed with natural and clean ingredients to help the skin appear more supple and hydrated. However, because it’s a day and night cream, it may not be suitable for every skin type.
GRADE
C
Our Choice
by BeautyLux [1]
Based on 3739 Reviews of Primal Harvest
BeautyLux Hydrating Face Moisturizer
US made with Premium Ingredients
Packed with Vitamins and Antioxidants
Vegan, Cruelty-Free, and Paraben-Free
Free Shipping on Orders over $50
*These statements have not been evaluated by the FDA Food & Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Note: The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician and should not be construed as individual medical advice. The testimonials on this website are individual cases and do not guarantee that you will get the same results. All content, including text, graphics, images and information, contained on or available through this web site is for general information purposes only.
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[1] This website is owned and operated by and BeautyLux® brands.
Trademarks utilized on our website belong to their respective owners and no implied or expressed endorsement of our website or services is intended. Rankings can be affected by the relationship Smarter Choices has with our top picks.
When we cleanse our face we remove dirt, sebum, and makeup from our skin. However, what cleansers also remove are what scientists and dermatologists call intercellular lipids. These lipids are a mix of ceramides, cholesterol, and fatty acids. Or put simply, they are the skin’s natural fats. These naturally-occurring fats help to strengthen the skin’s protective barrier.
We’ve already established that moisturizing is important for maintaining healthy skin - no matter what your skin type is. But in a sea of products that seems to be growing larger and larger by the day, finding the perfect moisturizer can be a major challenge.
One of these challenges is knowing exactly what to look for in a daily moisturizer when there are so many things to consider: ingredients, texture, efficacy, not to mention the most important factor - quality.
TOP-TRENDING INGREDIENTS:
Hyaluronic Acid
Squalane
Vitamin C
B Vitamins
Vitamin E
*Individual results may vary
INGREDIENTS TO TRY TO AVOID:
Mineral Oil
Parabens
Sulfates
Silicones
According to the American Academy of Dermatology Association, the more we age, the drier our skin gets.[3]
Therefore, supporting the skin barrier is incredibly important, no matter what your skin type is. This is especially true for those with dry or aging skin.
A HIGH-QUALITY MOISTURIZER MAY:
Promote smoother and softer-feeling skin
Support skin hydration
Support the optical appearance of the skin
Deliver additional cosmetically-active ingredients like vitamins, botanical antioxidants, and peptides.
HOW OTHER MOISTURIZERS MAY NOT MEET YOUR NEEDS:
Contain irritating ingredients
Provide insufficient hydration
Leave a sticky film on the skin
Result in excess grease or shine
Clog pores or cause breakouts
Key ingredients to have in your moisturizer and what to try to avoid:
Ingredient Transprency: Always check that the brand discloses a full list of their ingredients and explains what’s inside their products.
Fair Prices: When it comes to your skin health it’s generally a better option not to compromise on quality and choose products that are fairly priced than suspiciously cheap.If you find a moisturizer formulated with powerhouse ingredients like those listed above at a super low price, this might seem too good to be true.
Money-Back Guarantee: Why waste your money (and time) on a product that doesn’t work for you? A money-back guarantee can show that the company truly stands behind their products.
Lifestyle Suitability: Are the products cruelty-free, vegan, clean, and sustainable? These are important factors to consider, especially as more and more consumers are becoming conscious about the types of products they use on their skin.
WHAT TO LOOK FOR:
The Good, The Bad, and The Ugly:
All Moisturizers are NOT Created Equal
WHAT TO AVOID:
Unreviewed Products: It’s a good idea to choose brands that disclose their product reviews. Reviews not only give you a good idea of what the product is really like, but many consumers offer tips based on their own experiences.
Skipping Your Research: Always do your research before you buy. Your skin absorbs everything you place on it, so it’s important to choose facial products carefully.
Skimping on Quality: As mentioned above, it’s rarely worth it to choose price over quality. Look for high-quality, naturally-derived ingredients whenever possible.
Harsh Chemicals, Parabens, Sulfates, or Silicones: With so many clean beauty products available, there’s no reason to settle on a moisturizer that contains potentially irritating chemicals. Look for labels that specifically mention the exclusion of ingredients like unnecessary fillers or parabens, sulfates and silicones.
Citations
1. Draelos ZD. The science behind skin care: Moisturizers. J Cosmet Dermatol. 2018;17(2):138-144. doi:10.1111/jocd.12490
2. Nolan K, Marmur E. Moisturizers: reality and the skin benefits. Dermatol Ther. 2012;25(3):229-233. doi:10.1111/j.1529-8019.2012.01504.x
3. Skin care in your 40s and 50s. American Academy of Dermatology Association. https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-in-your-40s-and-50s. Accessed April 9, 2021.
4. Wertz PW. Lipids and barrier function of the skin. Acta Derm Venereol Suppl (Stockh). 2000;208:7-11. doi:10.1080/000155500750042790
When it comes to supporting healthy, dewy skin that glows, it’s essential to do your homework and learn how to choose the right facial moisturizer for your lifestyle and skin type.
So how can you be sure that you’re investing in a moisturizer that will actually deliver results without clogging pores or causing breakouts?
Knowing what to look for and what to try to avoid can help you make an informed decision when shopping for a moisturizer.
Here are some considerations to look out for when choosing a moisturizer.